Excerpts from a press release on Milan’s website announcing that Blu Hotels have become a partner of the club:
“Blu Hotels, present in the world of sport and in particular football for many years, become official partner of Milan for the 2013/14 season.
The partnership, signed in collaboration with Infront Italia, will be realised through the corporate communication, the visibility of Blu Hotels inside San Siro during home matches and at Milanello. Blu Hotels will also be present on the communications tools of Milan – from the website to the magazine Forza Milan!, ensuring that this sponsorship becomes a true partnership and all-round collaboration with Milan. The agreement also provides the use of Blu Hotels for some special events like the Workshop, the Milan Business Forum, the ritiro of four squads of the youth sector and the golf tournament of the Milan Foundation.”
The Blu Hotels deal is similar to the Chronotech one from a few weeks ago in that they join the stable of official partners. As an aside, the Blu Hotels logo was already on the list of official partners long before this deal was made official – at least two weeks ago from my recollection.